I’m not sure if it matters a whole lot for indie authors to do a press release when their book is launched, but I did one anyway. Maybe it will lead to some website traffic, at the very least.
After doing some research on some of the press release distribution companies and finding out how expensive some of them are (yikes!), I decided on PRLog. They have a number of different options, including the basic one for free, but it doesn’t have much distribution. I went for a slight upgrade with the premium version for a small fee, but more distribution.
The idea is to make your press release newsworthy, so I tied it to the high cost of living, congestion, and hectic pace of the San Francisco Bay Area. We’ll see how it pans out.
You can find the entire press release here.